The Owner & CEO

Mohamed Sharaf

Mohamed headed the regional marketing of IBM Personal Computing Division (Middle East, Egypt & Pakistan), and had the opportunity to have the Lenovo brand that acquired IBM PCD to have its first global launch out of the Middle East. Later, returned to Egypt to lead the real estate communication boom in 2007 heading Damac properties marketing; and soon after established Vendi hands on business development & marketing consultancy supporting companies from different industries (retail, F&B, steel, furniture, entertainment, fitness, electrometers, paper, natural resources [marble], real estate, IT & electronics) to develop & grow their business by establishing new go to markets, creative channels, affiliations & partnerships, enhancing productivity, IT integration, product development & communication reach. And in 2012 Vendi merged with Penetration Advertising creating Penetration Communications that he is currently The Owner & CEO.

Business Association Director

Dina El Far

Dina has a wide experience in client relations & associations with almost 11 years’ (Since 2007) experience in managing clients at Penetration Advertising as client business associate then senior business associate then proved to be the business association director of all handling teams and operations of all the on-hand accounts.

Here’s a glimpse of the list of clients she managed with long term partnerships such as

• PepsiCo (Pepsi account & Chipsy account separately)
• National Bank of Egypt (NBE)
• Volkswagen Egypt
• Xerox
• Americana Group
• Harvest Foods

Senior Business Associate/ Account Manager

Sara Abou Hussein

Sara is a main family member, joined since 2010. She managed to build not just good history with her clients but also ongoing long-term partnership. Her clients are considered main core of our agency achieving highly successful projects.

Also, a shortlist of her clients:

• Mobinil and then Orange Telecom Services (7 years’ partnership).
• Samsung
• TOTAL
• Lafarge
• Amer Group
• PepsiCo (Pepsi account & Chipsy account separately)
• Rabie Tea
• Snickers

Senior Business Associate/ Account Manager

Kesmat Kandeel

Kesmat been part of the family since 2012; Leading multiple roles in operations; assuring smooth flow of all projects in terms of coordination and management, clients’ briefs, internal briefs & business sessions, to creative pipeline & traffic, landing to the proposals and presentations in addition to clients’ feedback and handling. Reaching a profiled role of
handling her own clients and projects.

Senior Business Associate/ Account Manager

Mayar Mustafa

Senior Finalizer

Eman Hewaday

Head of Creative & Art Department

Ahmed Zayed

Ahmed’s is the core of the Creative & Art department, he started his career in Penetration (Since 2007) as a senior with many creative and successful campaigns, until he managed to be the head of the entire department, with all the responsibilities given being the coordinator and the manager of all projects making sure that all deliverables are of our quality standards.

Creative Director

Ahmed Farag

Creative Art Director

Mostafa Reda

3D Studio Creative Director

Actham Saleh

Production Manager

Essam Sokar